Making Of WWF Überfischung

Sometimes business is pretty harsh! Quote: “We really liked your stuff, but…” And after that, all the work you’ve done is gone and no one is ever going to see it again. Happily for us, we have our scrapbook, where we show the things that never got ‘alive’.

Aimaq von Lobenstein asked us to develop a visual style for their WWF-spot, to gather voices against the overfishing of the oceans. Therefore they wanted to create a city with flying cursors, all transforming into fish and building a swarm swimming towards the European parliament.