Siemens Illustrations
In cooperation with META Design Berlin we developed a visual style for SIEMENS Illustrations that characterizes SIEMENS while differentiating the brand from it’s competitors. Therefore we created a functional yet friendly look that reflects the clean and technical design language at the core of the SIEMENS brand. By adding a playful touch using organic shapes and vibrant colours we made the overall feel more approachable for a broader audience. And no matter what the use: Regardless if it’s content for websites, social media or print, the illustration tools need to cover all bases and allow for scalable designs.