At the beginning of 2019 Riot Games recreated the concept and the identity of LEC, the European Championship of League of Legends. We were asked to produce a promo for the finals that had the same tonality of the fresh design, to show the new trophy and to build up the hype for the upcoming event. The representation of the actual team champs with some recognisable major elements of the game was one of the main specifications of Riot.
After a short and intensive pitch, we had two major constraints:
We didn’t know who where the finalists and none but five weeks of proper production time.
Not only the teams in our film had to compete in a race, we had also a real race against time!
Not knowing which team will still be in competition at the end of the playoffs, we had to go trough different iterations of the storyboard to accommodate the different possibilities while the games were still played. So we came up with an animation concept that allowed us to react on the current situation and gave us the freedom to modify the characters accordingly - at the end there can only be one (or three in our case!).
We had great pleasure in producing this summit ascent…